Peroni Nastro Azzurro unveils new global marketing campaign

The ‘Walk With Us’ campaign focuses on the Italian tradition of La Passeggiata – an early evening ritual which Italians routinely take – to walk, connect and socialise.

The campaign will go live across TV, radio, video on demand, OOH, print and social media.

The latest 12-week data reveals that sales of Peroni Nastro Azzurro have increased by 64.8%.

Peroni Nastro Azzurro is also providing nearly 1,000 bespoke chillers for convenience and independent retailers across the country after a successful initial trial.

Tim Clay, managing director of Asahi UK, said: “These are strange times and circumstances that we couldn’t have imagined having to navigate through. The situation faced in the retail and hospitality sector is completely unprecedented, and, as a supplier to businesses of all sizes, we are on overdrive to find ways to support our valued customers – as well as the communities in which we operate.

“It will be a tricky road to recovery for many, so we continue to work with and listen to our customers to see how best we can help support them. We hope that the ‘Walk With Us’ campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”