The business says it has invested £90m overall into prices in 2023, with members now saving 7.5% on average on essential everyday items such as milk and eggs in comparison with other convenience retailers.
It adds that membership has hit an eight-year high with five million active members, half way towards its target of recruiting one million new members by 2028
Co-op chief executive Shirine Khoury-Haq said “We’re putting our member owners at the heart of our Co-op. Our member owners don’t just benefit from our best prices and exclusive offers, but they also have a say in how we are run, and the opportunity to support the causes closest to them and their communities.
“This Christmas we are going even further to make a difference in local communities by matching member and customer donations to local communities.”