Kopparberg moves into flavoured vodka category

By Éilis Cronin in Alcohol 23rd April 2021

Cider brand Kopparberg is set to add a flavoured vodka to its portfolio, in a move designed to “shake-up the market with an explosion of taste and colour”.

Kopparberg Strawberry & Lime vodka will be available from Nisa stores from 5 May in 700ml bottles, retailing at £18.

The brand said flavoured vodka is fueling growth but the category is dominated by subtle flavours and colourless liquids

The eye-catching bottle and bright, colourful liquid “sets the tone for the range, depicting the moment when the night sets in and the focus switches to higher tempo occasions with friends”.

Rob Salvesen, head of marketing at Kopparberg, said: “Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, ready to shake up late night drinking for existing Kopparberg fans and vodka drinkers alike.

“As a brand that has always been about creating great memories with friends, we are excited to play a part in a summer that promises to be truly one to remember.”