Hellmann’s launches squeezy bottles in recycled plastic

By Éilis Cronin in Grocery 23rd April 2021

Hellmann’s is rolling out its squeezy bottle range of sauces in 100% recycled plastic, building on the brand’s “Real Taste and Less Waste” food waste commitment.

Unilever’s wider global packaging commitments.

The new packaging features a “New 100% Recycled Bottle” logo on the front of each pack.

Unilever said almost half of its range (40%) has moved to the new recycled plastic, with plans for the full range to have switched by the end of 2022.

Andre Burger, vice president of foods and refreshment for brand owner Unilever, said: “With our new 100% recycled plastic bottles, which are also fully recyclable, we are providing shoppers with an accessible and simple way to help make their households and mealtimes more sustainable – whilst continuing to enjoy the products they love.

“Our Hellmann’s bottles are our first food brand in the UK to use 100% post-consumer recycled plastic, and whilst making the switch has not been without it’s challenges, these learnings will enable us to accelerate the move of other Unilever food brands to using more recycled plastic too.”