Talking Retail Grocery and product news for independent retailers
The Cadbury Big Win-Win on-and off-pack promotion will run from the end of February to mid-June, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own.
There are 70 prizes of £1,000, and another 60 prizes of £500 up for grabs for shoppers, and 130 retailers will be given the chance to win those prizes alongside their shoppers.
Consumers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details and If they are a winner, they will be asked to nominate a local store to win too.
The Big Win-Win competition will be signposted clearly on participating Cadbury brand packs, and the competition will be supported in store with striking PoS materials and will also be promoted to consumers through extensive PR, radio, digital, outdoor advertising, and social media activity to drive visibility, encourage purchase and create excitement.
Sarah Walker, brand manager for Cadbury at Mondelēz International, said: “The Big Win-Win was hugely successful for both retailers and shoppers, and truly demonstrated Cadbury’s spirit of generosity, in fact last year drew over 100,000 entries! As we celebrate Cadbury’s 200th year in 2024, The Big Win-Win will return to further highlight its position as a brand that brings people together – in this case, shoppers and the hard-working retailers who they see regularly.
“We know that winning feels good, but winning together feels even better. Last year’s winning retailers shared that they were delighted and were able to use their winnings for well-deserved days off, holidays and even team outings to celebrate after a challenging year. We know that the return of the Big Win-Win campaign will once more encourage communities to come together and offer support to their local independent stores in these turbulent times.”
The promotion is available across Cadbury’s full Singles and Duo’s range, including both PMP and non-PMP formats. Special packs will be available across very top sellers, such as Cadbury Twirl, Cadbury Dairy Milk and Wispa in both PMP & non-PMP formats. The campaign will also be activated off-pack across Cadbury’s full singles and duos range.
The campaign will be pushed through personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally. Finally, Mondelēz International will be helping retailers to take advantage of this hype in store with brand-new POS material to capture shoppers’ attention. For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk
