New Cadbury Fingers promo

Cadbury Dairy Milk Fingers is giving shoppers the chance to win £20,000 through a new on-pack promotion.

The Cadbury Dairy Milk Fingers Crossed promotion, which is on participating packs now, offers shoppers the chance to win one of hundreds of cash prizes ranging from £50 to £20,000.

To win, shoppers simply need to pick up any promotional “Fingers Crossed” pack of Cadbury Dairy Milk Fingers, find one of 200 “crossed fingers” inside, and potentially celebrate a big cash prize.

A spokesperson for the company said: “The campaign comes off the back of a strong year for Cadbury Fingers, which has incredible heritage and trust with shoppers and has seen value and volume growth as a result of this. The brand has re-established its emotional connection as the heart of fun shared family moments, which has helped 33% of shoppers believe that it is a brand that brings people together. Cadbury Fingers has also shown significant growth by scoring #1 brand equity score within the Sweet Biscuits category.”

The Cadbury Fingers Crossed competition will be signposted clearly on all participating packs – Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.