Lärabar partners with wellbeing podcast

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General Mills is launching a series of activations to support its Lärabar snack bars.

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The brand is the official sponsor of Mind Body Spirit’s “Your Wellbeing Podcast”, supported by social media advertising and 30-second adverts during the podcast over a 10-week period.

The brand is also partnering with illustrator Gemma Correll to create a series of cartoons posted across Correll’s and Lärabar’s social media channels.

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