Italian ‘wellness drink’ brand launches into UK convenience sector

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Italian soft drinks brand Holy – The Wellness Drink has expanded its distribution into UK convenience stores.

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The brand offers two variants – Reset, a pomegranate, blueberry, lemon, and acerola cherry drink and Reload, a pink grapefruit, mandarin, and acerola cherry drink.

Both flavours are available in recyclable glass bottles from Bestway and retail at £1.69.

The brand said the wellness movement continues to grow in the UK – “particularly in a post-lockdown landscape”.

Chas Loze, a representative from Holy, said: “The healthy drinks sector is booming in the UK and we’re incredibly excited to be part of that growth. Following our success in Italy, we’re confident that Holy – The Wellness Drink will both challenge and innovate the market in the UK, giving consumers more options as they prioritise their health.”

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