Blackcurrant flavour and ready-to-drink cans bolsters Tanqueray gin portfolio

By Éilis Cronin in Alcohol 4th February 2021

Gin brand Tanqueray is expanding its portfolio with the launch of a Blackcurrant Royale variant, as well as two new ready-to-drink cans.

Tanqueray Blackcurrant Royale will roll-out from the end of this month, retailing at £25 for a 700ml bottle, and features “juicy blackcurrants from France, warm vanilla and the exotic floral notes of black orchid” blended with Tanqueray London Dry Gin.

The brand is also set to launch two ready-to-drink 250ml cans in Tanqueray London Dry Gin & Tonic and Tanqueray Flor de Sevilla & Tonic variants, retailing at £2.50.

The brand said premium pre-mix brands are growing 43% and the new formats will “provide consumers convenient and delicious ways to enjoy the unmistakable taste of Tanqueray”.

Adrienne Gammie, marketing director at Diageo, said: “The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants.

“Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.

“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category.

“The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”