Talking Retail Grocery and product news for independent retailers
The variant uses “the finest bittersweet apples” and has an ABV of 7.4%, retailing at £1.85 from Booker and Bestway wholesalers.
The brand said it grew ahead of the glass bottled cider category, with an 18% growth in volume sales.
Martin Thatcher, fourth generation cider maker, said: “The traditional premium cider category plays an increasingly important role for retailers to help unlock value in their cider sales.
“Now more than ever, consumers are turning to brands like Thatchers they know and trust in these uncertain times.”
