Kirvan Gida UK launches Dynaegg

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Dexters Dynaegg is a crispy candy-coated milk chocolate egg with a chewy jelly gummy centre, made using only natural colours and Halal certified.

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Available in convenient 80g bags, each case contains 12 bags, making them an ideal addition to convenience retailers’ confectionery offerings this springtime.

Jonathan Drake, national account manager at Kervan Gida, UK, emphasises the fantastic sales opportunities from stocking Dynaeggs: “Stocking up early will ensure an extended selling period for this Jurassic-ally delightful treat, offering multiple purchase occasions. The £1 price point also presents a strong opportunity to drive profit.”

To capitalise on impulse purchases and to create excitement in store, Dynaeggs 80g bags are a great format for convenience retailers to stock. Drake suggests, “These eggs can be displayed on hanging bag fixtures and or as part of Easter displays using the shelf ready display unit. We expect shoppers to buy them for multiple occasions as they are perfect for self-treating, sharing, egg hunts, or decorating Easter bakes.”

Dynaeggs have an RRP of £1.