Talking Retail Grocery and product news for independent retailers
Running until early December across multiple channels including radio, Out of Home and social, the campaign will drive awareness of the brand’s latest additions: McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ.
John McDougall, McCoy’s brand manager, comments, “We are delighted to be supporting our new Epic Eats variants with an exciting media campaign, showcasing our bold new flavours that have landed to excite and engage shoppers. The McCoy’s brand is famous for its innovative and iconic flavours, and the new campaign capitalises on this while tempting consumers to try something new.”
The McCoy’s Epic Eats product range first launched in February this year with Nacho Cheese and Spicy Salsa variants in Grab Bag and £1.25 PMP formats, which recently won Product Launch of the Year in the Snacks category at the Retail Industry Awards.
