Talking Retail Grocery and product news for independent retailers
Florette Rainbow Crunchy will be available in a 125g bag retailing at £1.10, and contains a mix of mild crunchy leaves and vegetables, such as escarole, radicchio, carrots and candy-striped beetroot.
The launch will be supported by a £1m investment including press coverage, digital and social activity, and on-pack recipe ideas.
The brand is also partnering with NHS Charities Together to donate 2p from every pack sold.
Hazel Clark, head of marketing at Florette UK, said: “Even the most enthusiastic salad eaters get stuck in a rut on occasion and make do with basic salads, which, whilst nice enough, are not exciting. They need help and inspiration to create food that they will love to eat.
“We put flavour, taste and insight at the heart of every innovation and this product is no exception, bringing high purchase intent among affluent shoppers, all backed by our freshness guarantee,” adds Hazel.
Clark said one in five households buy leafy salads annually, with more than 90% of shoppers looking to lead healthier lifestyles.
“As the number one brand in the category with seven million households already buying Florette each year, we are perfectly positioned to meet the growing demand for fresh, tasty, nutritious products which satisfy consumer needs,” she added.
