Talking Retail Grocery and product news for independent retailers
The promotion offers shoppers the chance to win free heating for 12 months by creating their own Ready brek “glowing creations” and uploading a picture and description to Facebook or Instagram, using #glowingcreations hashtag.
The promotion is supported by a TV advert running until the end of March and social media and in-store activity, all of which forms part of the brand’s £500k plus investment for 2021.
Sarah Roberts, Ready brek brand manager, said: “The rise in awareness of the health benefits of oats has certainly helped to increased demand, with people making healthier choices at breakfast as we enter the new year.
“Ready brek is leading the category and is a must-stock product in your cereal aisle to tap into this growing trend, especially as some of us are spending more time at home this winter.”
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