New retail guide helps operators gear up to deal with disabled shoppers

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Retailers are being given updated guidance on dealing with disabled shoppers to ensure they comply with legal requirements.

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The Association of Convenience Stores (ACS) has worked with the Equality and Human Rights Commission to produce a guide providing advice for retailers to ensure they follow the latest regulations.

The new Supporting Vulnerable Customers guide provides retailers with best practice advice on how to better support vulnerable shoppers and store colleagues. The guidance outlines “reasonable” adjustments for retailers to consider in order to support disabled shoppers.

Key pieces of advice for retailers include providing a service that meets the needs of all customers, communicating with them and planning ahead to think about the needs of disabled shoppers.

ACS chief executive James Lowman said: “Local shops have a unique reach into communities and act as a lifeline for their customers, providing essential products and services to the communities they operate in.

“We have seen how retailers have gone the extra mile to ensure that they can continue to feed their communities safely and effectively throughout the coronavirus crisis. The Covid-19 outbreak has highlighted the vital role that our colleagues play in the lives of their customers, particularly those who may be more isolated or vulnerable.”