Tropicana launches lower sugar juice range

Tropicana Lean is available in Citrus Fruit, Mixed Berry, and Tropical Fruit flavours in 900ml bottles, retailing at £2.75, which the brand said “deliver the undeniably great taste of juice but with 40% less sugar”.

It said the range will appeal to shoppers looking for convenience products “without having to worry about sugar content” and is aimed at a “family audience”.

Steven Hind, marketing director for juices at brand owner PepsiCo, said: “Taste is the one of the most important purchase drivers for juice as people seek pleasure and enjoyment.

“But we recognise there’s also a need to offer a wider product portfolio to meet changing shopper needs as 63.3% of shoppers claim that they are trying to restrict their consumption of sugar.

“We have seen a resurgence of take-home formats in the chilled fruit juice category as shoppers have turned to breakfasts at home with the family, with take home juice growing at 14% during lockdown.”

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