Talking Retail Grocery and product news for independent retailers
Galaxy Caramel Truffles join the portfolio this year, available from this month in a 212g pack retailing at £4.99, which Mars said are the perfect gift or addition to a Christmas party.
The Galaxy Truffles range also includes a new 329g gift box format (£7.49) which joins existing Maltesers Truffles.
Mars is also launching two new selection boxes – a Milky Way selection box (£3.29; 127g) and a Skittles selection box (£3.29; 150.5g). The company said the boxes tap into the sharing rituals of the holidays and appeal to classic confectionery fans.
In its premium advent calendars range, Mars has added a Galaxy Truffles Advent Calendar (£9.99; 247g), which will join existing Maltesers Truffles Advent Calendar (£9.99 – 218g).
Jo Sinisgalli, gifting senior brand manager at Mars Wrigley UK, said: “Chocolate and confectionery plays an ever-important role in providing little moments of joy and pleasure for people across the world – something that is not only needed during this uncertain time but a staple tradition during the holiday season.
“We know that Brits will still want to celebrate the holidays with family, friends and neighbours in a safe way through activities at home and virtual parties and know that these exciting treats will bring some Christmas magic and cheer to all.”
