Talking Retail Grocery and product news for independent retailers
The multi-year agreement will see Co-op will bring its festival pop-up store to Kendal Calling on 29 July – 1 August 2021.
Amanda Jennings, director of marketing live and local at Co-op, said: “Co-op’s popular festival partnership programme isn’t just about building and running a store in a field for the weekend, it’s about serving a specific community’s needs while also highlighting how Co-op does businesses differently. From our commitment to Fairtrade and unwavering support of British farmers to fundraising for what matters the most and championing new sustainability initiatives.”
“Additionally, Co-op is showing its commitment to the live music industry with our new relationship with Kendal Calling, offering our support to UK festivals during these tough times. We’ve been inspired by the recent Let the Music Play movement and believe it’s important to stand by the businesses that bring the UK so much joy over the summer months. We’ve made the conscious decision to not pull away from our partnerships, but increase our investment during what is a very difficult time for the industry and develop our iconic festival family further.”
Will Orchard, from the Kendal Calling team, added: “Co-op’s support as we plan for next year’s festival is invaluable and we’re looking forward to welcoming them to the fields for our fifteenth year.”
Kendal Calling joins Co-op’s eight-strong festival partnership programme, alongside Glastonbury festival, six Live Nation festivals – Download, Isle of Wight, Latitude, Creamfields, Reading and Leeds – and Scotland’s Belladrum Tartan Heart festival.
