Talking Retail Grocery and product news for independent retailers
The launch comes amid what the company says is a strong stream of enquiries from retailers during the coronavirus lockdown.
Its new KeyStore website aims to give prospective retailers a central hub to access information about the fascia and how to join.
It includes details of the three brands available – KeyStore, KeyStore More and KeyStore Express – and the benefits of choosing the fascia.
Video testimonials from current KeyStore retailers also feature, along with information on the support available from the group’s business development managers and sales teams.
The site also details KeyStore’s marketing, technology and community support initiatives.
Craig Brown, retail sales director at brand owner JW Filshill, said: “Our new KeyStore website provides all the information prospective retailers need to know about the fascia and how we operate.
“As we ease further out of lockdown, our business development managers will be in a position to visit retailers.
“We’ve had a pipeline of enquiries from retailers during lockdown and we are keen to expand our existing estate by recruiting ambitious retailers who want to join the KeyStore family to work with us to grow their business.”
JW Filshill, one of Scotland’s oldest independent food and drink wholesalers, supplies 187 KeyStore convenience stores across Scotland and the north of England.
