Weetabix on the Go back on TV

By David Shrimpton in Grocery 1st July 2020

Breakfast drink Weetabix on the Go is returning to TV screens this summer with a new advert as part of a sponsorship of ITV2’s Showtime in July and August.

The ads target 16- to 34-year-olds, a key demographic for the breakfast drinks sector.

Weetabix on the Go will also partner on social media with Micro Scooters in July and August for a number of scooter giveaways, as the brand “reinvests in its digital presence and supports consumers adapting to new on-the-go behaviours as lockdown eases”.

Charlotte Hunt, marketing manager for Weetabix on the Go, said: “We’re looking forward to working with Micro Scooters to amplify our social media presence.

“They are a perfect fit that will resonate with key audiences, whether that’s busy families taking their kids to school on scooters, or professionals looking for different ways to commute to work in the current climate.”

She added: “While on-the-go shopping habits have been affected because of the Covid-19 outbreak, we believe there remains a strong growth opportunity for breakfast drinks, with the mega-trend for convenience set to continue in the long term.”