New-look Jammie Dodgers go vegan

By David Shrimpton in Biscuits & Cakes 1st July 2020

Burton’s Biscuit Company has unveiled a new look for its Jammie Dodgers brand that includes bringing key product credentials front of pack.

Rolling out from this month (July), the new look will feature on all Jammie Dodgers SKUs, including Jammie Dodgers Minis.

Kate Needham, marketing director at Burton’s Biscuit Company, said: “The pack redesign stays true to the brand’s core values, reflecting its humble origins but propelling it into the modern age in a fun, relevant way.

“The tone of voice across the pack has been refined to be more in keeping with the character of the brand while emphasising the exclusion of artificial ingredients or hydrogenated fats.”

Coinciding with the redesign, Jammie Dodgers will become vegan-friendly, with the attribute clearly flashed on the back of packs.