KeyStore partners with online shopping platform

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JW Filshill has formed a new partnership with online shopping platform Appy Shop to enable KeyStore retailers to provide home delivery and click-and-collect services.

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Appy Shop links directly into a store’s EPoS so retailers are not required to spend time maintaining a separate product file and pricing structure. The platform also automatically adds detailed product descriptions, imagery, nutritional information, and other key information.

Craig Brown, Filshill’s chief sales and marketing officer, said: “We have collaborated with the team at Appy Shop to make this service available to all KeyStore retailers looking for a home delivery and click-and-collect solution that is not time-consuming or onerous to operate, yet enables their customers to shop from the comfort of their own home should they not wish to venture out in these unprecedented times.”

One of the first KeyStore retailers to sign up to Appy Shop is Sukhdave Basra, owner KeyStore Shortlees in Central Avenue, Kilmarnock. Manager Donna Harrison said: “Appy Shop has given the business a great start in making deliveries to our customers and a chance to grow the business outside our normal routine.”

In Fife, retailer Audrey Morland, who recently joined the KeyStore family, said: “We were doing about 30 home deliveries a day in the early months of lockdown and want to continue to provide what is a much-needed service for many of our customers.

“With local lockdowns in various parts of the country and coronavirus cases increasing again I think it is likely that home delivery will become more popular with customers who might be reluctant to go out as much, particularly with the colder weather on its way.”

Appy Shop’s group sales director, James Widdowson, added: “After launching Appy Shop in February 2019 and going live with the first stores later that year, we have seen the platform gain tremendous traction with retailers across the country who want to enhance the in-store shopping experience with a home-delivery service that meets their needs and those of their customers.”