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Athwal, who brings a wealth of experience after 20 years at Hyperama, will lead the wholesaler’s trading team.
Greg Suszczenia, joint managing director at Parfetts, said: “We have been wanting to strengthen our board for some time and knew Gurms well by being part of the same buying groups over the years.
“We have lots of exciting plans for Gurms to dial into in 2021, from our online trade show in May, fascia growth, own label development and geographical expansion through logistics. We continue to trade up plus 40% year-on-year and aim to consolidate our turnover growth, running at £0.5bn, into the recovery.”
Parfetts added 150 stores to its Go Local symbol group in 2020 taking it to 650 in total and is on track to achieve its goal of 1,000 members. The company is investing £1.5m into its infrastructure and facilities and is extending its Aintree and Sheffield depots to increase capacity for its delivered operation.
Athwal added: “I really look forward to developing my supplier relationships with Parfetts and using that to grow sales within our customers’ shops. I will enjoy working with suppliers, customers and the Parfetts team to support the continued growth of the business.”
