Nisa retailers help consumers manage tight New Year budgets

By Liz Wells in Industry News 18th January 2021

Nisa retailers are offering consumers a raft of deals to help them manage tighter budgets after the expensive Christmas period.

Products featured in the Half Price or Better event include Sharwood’s cooking sauce jars for £1, Tilda rice pouches at £1, Nestle Shreddies (415g) £1.19, Utterly Butterly (500g) £1, Lucozade Sport orange (four-pk) £2, and McCain’s Chunky cut Home Chips 1kg £1.85.

Chris Walker, marketing operations manager at Nisa, said: “Shoppers are always a lot more conscious of what they are spending in January and want to get the best deals on the market, so it’s really important Nisa partners have these offers available to them and that they do everything they can to emphasise them in store.

“To that end we have a wide selection of deals at half price or better across many key categories and have also supplied eye-catching POS to be used inside and outside stores. Our consumer leaflets also lead with these deals to ensure Nisa customers don’t miss the many great offers available this month.”

The promotional event is in-store until 26 January.