Spar Scotland returns to TV with value campaign

Spar Scotland is back on the television channel STV on 25 January 2021 with a number of offers running for two weeks. The new TV adverts will focus on the everyday value offered in stores.

Brands being advertised during the two-week period will include: Walkers, Robinsons, Aero, Baxters, Fray Bentos, Carlsberg, and Budweiser.

In addition, a two-week advertising slot will run during GMTV from 15 February, which will feature a range of breakfast offers. In total, 30 airtime spots will run over two weeks – 15 slots per week.

In March, Spar Scotland will be back on STV from 29 March for another two-week burst with the same advert design, but with fresh new offers.

Colin McLean, chief executive of Spar Scotland, said: “We know investing in TV is a huge commitment but based on the compiled data, TV reaches a great number of the Scottish population especially now when we are encouraged to stay home and stay safe.

“The unique combination of this reach and the huge volume of time the population is spending watching TV makes it a powerful form of advertising for us. Value today is important to our customers and our continued advertising campaign gives us a great opportunity to promote this message on TV for the first three months of the year.”

Spar Scotland will also be supporting the advertising campaign via a social media campaign, in-store radio, and in-store POS.