Talking Retail Grocery and product news for independent retailers
The packaging change coincides with the launch of the brands gluten-free Toastie loaf and “will ensure the Gluten Free range is more easily recognisable as being baked by the UK’s number one bakery brand” and will “also ensure stand out on shelf on a typically busy fixture”.
Warburtons said demand for free from options expanded and has grown by more than 50% in the last five years
Chris Hook, free from director at Warburtons, said: “Our new brand identity is bold and distinctive, carrying a clear gluten free message and the iconic Warburtons logo and colouring.
“We hope that the orange will improve stand out on shelf for our products so that consumers can find them more easily on a very busy fixture.
“Most importantly, this reinforces our commitment to the free from sector as we continue to invest in expanding and improving our gluten free offering.”
The Warburtons Gluten Free range includes crumpets, wraps, loaves, bloomers, and sourdough loaves.
