Talking Retail Grocery and product news for independent retailers
Naomi Shooman, global marketing director for sweet treats at Premier Foods, comments: “Available from mid-September, the spook-tastic slices are perfect for trick-or-treating, dessert, snacking at home or on the go thanks to their individually wrapped format.
“Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween. Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”
In addition to the new Mr Kipling Chocolate & Orange Slices, Premier Foods is also bringing back shopper favourites from across the Cadbury and Mr Kipling ranges. This includes Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Deliciously Good Toffee Apple Pies, Mr Kipling Terrifyingly Toffee Whirls and Mr Kipling Fiendish Fancies. The Premier Foods Halloween range will be available across grocery, convenience and wholesale channels from 18th September.
