Nisa partners introduce St Patrick’s Day offers

A selection of lagers, ciders and stouts is now available in participating stores and includes Guinness 10x440ml and San Miguel 12x330ml at £11 each, alongside Budweiser 12x300ml and Strongbow Cloudy Apple 10x440ml at just £9 each.

Also available in the promotion is Jameson Whisky 70cl at just £19 a bottle, saving shoppers £5.49 off of the RRP.

In addition, consumers looking for low or no alcohol options are being catered for with Becks Blue 6x275ml at £4 and Budweiser Zero 4x330ml at £3.

Sam Yeadon, wholesale category controller for beers, wines and spirits at Nisa, said: “March is an extremely busy time for retailers, hosting events like St Patrick’s Day, Pancake Day, and even Mother’s Day. And whilst lockdown has meant people are not able to celebrate in the way they usually would, shoppers continue to sniff out cause for celebration in a time where most days feel the same.

“St Patrick’s Day celebrations may look a little different this year but drinking with friends through zoom calls is the new norm, and we are confident that these offers on leading licensed products – along with strategically placed POS – will help increase basket spend for our partners.”