Talking Retail Grocery and product news for independent retailers
Tanqueray 0.0% will be available to convenience stories from April, retailing at £16 for a 700ml bottle.
Low- and no-alcohol choices are “expected to deliver 23% of total adult soft drinks growth over the next three years”.
Consumers are “looking for more choice at home” and Tanqueray brand owner Diageo is “committed to driving innovation within the category”, most recently with Gordon’s 0.0% alcohol-free spirit.
Anita Robinson, marketing director at Diageo, said: “We know that people are increasingly making more conscious decisions about what they consume, but this doesn’t mean that they should have to compromise on taste or experience.
“We are proud to be launching Tanqueray 0.0%, a delicious alternative for those who choose not to drink for whatever reason.”
