The Euros boosts sales for Snappy Shopper partners

The home delivery platform has been running a marketing campaign for its retailers throughout the championships.

New customer numbers were up 46% on 28 June compared with the same week in May.

One of the key elements of the campaign has been money-off vouchers.

Philippe Rondepierre, Snappy Shopper’s marketing director, said: “The Euro 2020 football championship has presented Snappy Shopper partners with the perfect opportunity to provide the match-time drinks and snacks.

“Retailers have benefited from increased national exposure over and above the extensive marketing support we already provide and there is a lot more activity planned during the summer months.”

Rondepierre added that Snappy Shopper is seeing an increased demand for vouchers as more customers go online.

He said: “It is important to demonstrate value across in-store and online channels.

“This is why our model enables retailers to operate with in-store prices and special offers and why these voucher campaigns form an integral part of our marketing mix. In addition, building virtual relationships with shoppers is becoming as important as developing the real ones.”

Stores using Snappy Shoppers voucher redemption codes have regularly seen an increase in orders.

Luke Vincent, the Snappy Shopper manager at H & Jodies (Nisa Local High Heath), said: “We have used the codes quite a bit since the start of the Euros and home delivery sales have grown as a result, especially the codes for new customers.

“This hasn’t been just on England match days, but every day during the event.”