Cono Sur supports wildlife with on-pack promotion

By Éilis Cronin in Alcohol 7th July 2021

Wine brand Cono Sur is partnering with wildlife charity Plantlife to run an on-pack promotion across its Bicicleta varietals.

Shoppers can enter the code found on the back label onto a dedicated microsite to donate 20p to Plantlife.

They will also be entered into a prize draw to find out instantly if they have won a pack of wildflower seeds.

The promotion is running until 1 November across Bicicleta’s Pinot Noir, Viognier, Sauvignon Blanc, Merlot and Malbec varietals

Plantlife is a UK organization that “saves and celebrates” wild flowers, plants and fungi.