Betty Crocker partners with Macmillan Cancer Support

By Éilis Cronin in Biscuits & Cakes 28th July 2021

Home baking brand Betty Crocker is partnering with Macmillan Cancer Support’s Coffee Morning, as part of the brand’s “Bake a Difference” campaign.

The partnership will kick-off on 23 August and run until 24 September and will see the brand donate £100,000 to Macmillan Cancer Support through a “one pack = one donation” mechanic across four selected products:

Devil’s food cake mix
Chocolate fudge brownie mix
Chocolate fudge icing
Butter cream vanilla icing

The partnership will be supported by PR, social media, influencer and shopper activity.

Maeve Judge, marketing manager for meals and baking at brand owner General Mills, said: “Betty Crocker shoppers bake with purpose – whether that is a birthday, an event, cheering up a loved one or creating a reason to come together as family – and our partnership with Macmillan’s Coffee Morning highlights another important reason to get out the mixing bowl.”