Nisa hails new website

Prior to the new website’s development, different domains existed – Nisa corporate site, Making a Difference Locally, the Join-Nisa site and others – which have been consolidated.

Since its launch in July this year, up to the end of October, the symbol group has seen an increase of 230% in leads generated from the website year-on-year as compared to the same period last year. Of those, 80% were generated from organic searches, coming via search engines, which is an increase of 467% year-on-year for the same period in 2019.

In October, there was an increase of 190% year-on-year for the same period, of which 81% came from organic searches, an increase of 418% of organic leads generated year-on-year.

Head of marketing at Nisa, Laura Gomersal, said: “Since the recent website relaunch, 82% of our generated leads are now organic and coming from Google search. With multiple domains previously, we effectively had many different sites competing for rankings. Now, under one domain and a consolidated website with lots of great content, we’ve achieved significantly more visibility in Google that we otherwise would have missed out on.”

Visitors to the site can now view all the latest offers and recipes, learn about the company’s history, MADL, Co-op, and there is also information for prospective new partners.

Lee McDonald, digital lead at Nisa, added: “We now have solid technical foundations from which to build and enable Nisa to satisfy the needs of many varying, stakeholder groups in a time where the need for digital transformation has been accelerated inordinately and digital is now a critical tool in Nisa’s commercial arsenal.”