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Research from the British Independent Retailers Association and Starling Bank shows that 43% of consumers want to support independent businesses and the community due to the impact of the Covid-19 pandemic. A similar proportion (42%) also said they wanted to enjoy an original gift selection, while 25% felt that local independent shops were more convenient.
In addition, consumers plan to spend around £119 on gifts from independent businesses, the survey reveals. Food and beverages are the most popular items to buy from independent shops (43%), followed by homeware (29%), clothing (27%), and jewellery (26%).
The survey also found that shoppers in the south west were more likely than those from any other UK region or nation to seek out presents from independent shops, with 72% stating their intention to do so. This was closely followed by 71% of residents in London and Scotland.
The findings showed that young people were the most likely to be getting behind their local economies this Christmas, with 75% of 18 to 34-year-olds stating their intention to buy gifts from independent shops, with this figure falling to 65% among 35 to 54-year-olds, and 61% among over-55s.
Andrew Goodacre, chief executive of the British Independent Retailers Association, said: “This research shows the importance of independent retail to the communities throughout the UK. For most of the year we have seen ‘indies’ change their business model and increase their digital footprint. This will continue without forgetting about the local opportunity.”
Anne Boden, chief executive and founder of Starling Bank said: “Independent retailers have had to show huge amounts of resilience weathering the storm this year and it’s been impressive to see how so many have quickly adapted, whether that be moving online or adjusting their business model.”
