Talking Retail Grocery and product news for independent retailers
The roll out of Local Living will begin this month as 90 skus are transitioned from ‘Lifestyle’ to the ‘Local Living’ branding over several months.
The new range is launching in response to the growth in demand for an own brand value product, which reflects the cost-of-living challenges that consumers are facing. Local Living has been developed following extensive member and consumer research to provide shoppers with the quality and value they are looking for.
Tracey Redfearn, head of marketing and communications at Unitas Wholesale, said: “Local Living is not just a brand; it’s a promise. It’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price.
“Own brand is a big opportunity in convenience as it continues to grow its share in stores*. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability.
“We’re confident that Local Living will build on the success of Unitas’ own brands, that are already enjoying sales growth of +29% year on year.”
Unitas said ‘Local Living’ will offer a range of products that consumers are looking for across various categories, whether household essentials or pantry staples.
The range will also benefit from an ongoing new product development strategy that will see 24 new products launched in the next three months, with a target for Local Living to be home to 200 SKUs.
‘Local Living’ sits alongside Unitas’ other own brands that have recently benefited from updates to the range.
LSV energy drinks are going through a full brand refresh. To trial the new branding, a limited-edition Cherry Isotonic was introduced into the range in September. The existing LSV range will be fully rebranded by February 2024.
Prince Consort licensed range has enjoyed success with the launch of a PMP £14.99 70cl vodka.
Santa Loretta has a new look alongside the addition of a 75cl Bianco and Rose Frizzante, which are available with a £7.99 PMP, and a 20cl Santa Loretta Prosecco.
