Talking Retail Grocery and product news for independent retailers
The Space series features a new space-themed design on-pack and on supporting POS to ensure it stands out from the first Freddo Treasures series, Hunters, which hit shelves in January 2019. The Space series includes new games and characters.
Cadbury Dairy Milk Freddo Treasures were developed to meet the need for a treat-based reward under 100 calories.
Additionally, rolling out across the market from 10 June is Cadbury Dairy Milk Freddo Treasures White, which offers the same characters from the Space series alongside Cadbury White chocolate Buttons.
Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019. We’re confident that the new Space range will continue the success of this incredible new product.
“In consumer testing, our Space series theme surpassed the performance of our first series, Hunters. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.”
Cadbury Dairy Milk Freddo Treasures Space (14.4g) and Cadbury Dairy Milk Freddo Treasures White (14.4g) retail at 90p/65p.
