Food delivery surges in popularity during lockdown

New data from purchase intelligence platform Cardlytics reveals the popularity of delivery services has been on an upward trajectory and showing no sign of slowing. Consumer spend on delivery services rose 15% in the year to April 2020, driven by a higher number of transactions per customer.

In the past year consumers also spent 36% more on meal kits, while takeaway services such as Just Eat, Deliveroo and Uber Eats enjoyed a 21% rise in spending across the year to April.

The number of transactions per customer, was up 10% across all delivery services in the year to April, while spend per customer increased by 10% during this period.

Duncan Smith, commercial director at Cardlytics UK, said: “The gradual rise of the UK’s door-to-door economy has become a relentless surge. Just as working from home has dramatically impacted the importance of workplace technology, so too has lockdown transformed the role of delivery services. More and more brands are embracing this approach as this economy becomes the new normal for us all.

“More of us than ever before are choosing to dine in, try at home, or do-it-ourselves, and with brands offering more choice and more delivery options, it’s unlikely the number of us ordering to the comfort of our sofas will go anywhere but up, even after lockdown lifts.”