Talking Retail Grocery and product news for independent retailers
The revised design reflects the heritage of the brand in a modern way through the use of bright colours and clean illustration.
Alison Reilly, brand manager for Crumpton Oaks Cider Co at Aston Manor Cider, said: “We’re unveiling our new look following extensive market research. The design is confident, straight-talking and stands-out to consumers. It communicates the mighty refreshing taste of Crumpton Oaks Cider Co and reinforces the belief that the ‘simple things in life can be surprisingly good’.
“We wanted the new design to recognise the fantastic heritage and expertise that goes into every one of our products. We hope that consumers will appreciate the refreshed branding and join us as the business enters the next stage of its journey.”
The new identity will be rolled out across all formats including glass bottles, cans, and larger PET from mid-July. It will be supported by an integrated consumer communication campaign – including an online competition – and new product development to help drive growth for the brand.
