Talking Retail Grocery and product news for independent retailers
The new Go Ahead! Fruit Slices will comprise the same crispy biscuit and fruity filling, but the brand has updated the recipe to include jam alongside real sultana pieces. The updated recipe and product name will help to meet consumer demand for healthier options, Pladis said.
Christopher Owen, marketing controller at Pladis UK&I, said: “Our goal here is not only to drive higher frequency and repeat purchases for Go Ahead! Fruit Slices amongst our established shopper base, but to encourage incremental sales amongst younger consumers looking for new, delicious snacks to try. In fact, we know that 51% of snack buyers are always on the lookout for new snacks, giving us an opportunity to take the range to a whole host of new shoppers.
“With lockdown restrictions beginning to ease, we expect to see a growing number of ‘grab and go’ consumption occasions and, in turn, a growing opportunity for individually wrapped, healthier biscuits. We’re confident that Go Ahead! Fruit Slices will become the go-to healthier option for consumers, driving significant growth for this popular category.”
Go Ahead! Fruit Slices will be available in Apple & Sultana, Raspberry and Forest Fruit flavour variants, in multipacks of 5 or 6 at an RRP of £1 from the beginning of July.
