Mr Muscle introduces bottle made from recycled plastic

The new packaging is part of SC Johnson’s global partnership with Plastic Bank to reduce the amount of plastic waste entering the ocean, while also helping to alleviate poverty. The partnership includes the opening of 509 collection points across several countries including Indonesia, the Philippines, Thailand and Vietnam – four of the five countries that contribute most to ocean plastic – and Brazil. Plastic Bank plans to collect 15,000 metric tons of plastic waste per year that would otherwise have ended up in the ocean. This recycling ecosystem offers collectors a premium for the plastic they collect, which helps them afford household necessities and improve their quality of life.

Fisk Johnson, chairman and chief executive of SC Johnson, said: “These Mr Muscle bottles are our latest effort to incorporate post-consumer recycled waste into our packaging. Together with Plastic Bank, we’re working to help protect the health of our ocean ecosystems and at the same time improve the lives of individuals around the world.”

The new line of Mr Muscle Platinum Window & Glass ocean-bound plastic bottles will be rolling out in the coming months.