Mr Porky gets a refresh

By Liz Wells in Crisps & Snacks 30th June 2020

Mr Porky, the pork snacks brand, has launched a new premium product and refreshed its brand names and packaging.

The company has unveiled Mr Porky Hand Cooked Scratchings, which is hand cooked in small batches. The product is available in two pack sizes: 65g (RRP £1.49) and 40g (RRP £1.00).

The new range launches in mid-July and will reach the convenience sector in the following weeks.

In addition, Mr Porky Crackles has been renamed as Original Scratchings, in line with consumer feedback. However, the packs retain their gold look. The product is available in two pack sizes: 65g (RRP £1.00) and 6×16.5g (RRP £2.00).

In addition, the lighter snack Crispy Strips has new updated packaging. The product is available in a 35g pack, which retail at £1.00.