Talking Retail Grocery and product news for independent retailers
The “When it’s special, Kettle” campaign is running across the Bank Holiday weekend across out-of-home and online media, as well as digital billboards triggered by weather and calendar events “closely tied to crisp eating occasions”.
The campaign will run alongside the brand’s existing all-year-round sponsorship of ITV’s James Martin’s Saturday Morning, which “further reinforces the brand’s premium, foodie credentials”.
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