Lactalis invests £2m in campaign for packaging re-fresh

The campaign is running across video-on-demand channels including ITV Hub, All4, Sky, YouTube, and Precision Video until 25 October, and is set to target 11 million households.

The company said the campaign will engage and inspired families with children to “add taste and flavour to their dishes with the wider Seriously range”.

In October, the company will be running a national digital campaign across Facebook and Instagram to support the launch of Seriously Tasty Triangles in its new packaging, and is currently running a coupon activation across Scottish newspapers until December.

Heloise Le Norcy-Trott, group marketing and category director of Lactalis, said: “The new television advertising campaign builds on an impressive 12 months for Seriously, which includes a full brand packaging refresh and the launch of Seriously Nuggets.

“The campaign will not only drive consumer awareness, but will also deliver the message that with Seriously, everyday meals don’t need to be bland; using our cheese monger as an icon throughout the campaign to reinforce Seriously’s unbeatable flavour proposition.”

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