Brits move away from generic curries to regionalised specialities

A study of 2,000’s UK adults carried out by on behalf of sauce and marinade supplier The Flava People, ahead of National Curry Week (5-11 October), shows London comes out on top with seven curries a month, and Bristol and Cambridge at the bottom of the list only racking up around one curry per week.

The poll finds that 41% of respondents claim to like things spicy. However, the korma reigns supreme as the UK’s favourite curry overall. The Japanese favourite Katsu curry is quickly rising up the ranks with more than one-fifth of people voting it in as their favourite.

Scott Dixon, managing director of The Flava People, said: “It is no surprise really that the UK loves a good curry – from classic Indian dishes to newer flavours coming in from Japan, Thailand, Malaysia, China and so many other countries, the demand is definitely there for delicious and interesting flavour combinations.

“What we’re really seeing now is a move away from the ‘generic’ curries and demand, especially in the cities around the country, for more regionalised specialities and variations. For example, it’s not enough to just offer a Katsu curry anymore – people want to have the choice to personalise their experience with a Hot Katsu Curry or a Creamy Coconut Katsu Curry – and it’s our job as people in the food business to recognise those trends and cater to them.”