Strings & Things celebrates anniversary with 90s throwback launch

By Éilis Cronin in Chilled 12th July 2021

Strings & Things is bringing back its Cheestrings Pizza variant to celebrate the brand’s 25th anniversary, following an initial launch in the 90s.

The launch retails at £1.50 and will “create nostalgia among parents buying for their own children’s lunches”.

Brand owner Kerry Foods said the overall snacking category has seen an 8& increase in sales this year, as more consumer turn to at-home snacking.

As part of this, cheese remains an “essential” fridge snacking item, with total cheese snacking growing by 45%.

The company said Cheestring Pizza is set to hit a rate-of-sale performance in line with the popular Twisted Cheestring range, demonstrating the capability of limited- edition products to drive sales for retailers.

Melissa Sargeant, brand manager at Strings & Things, said: “We are so excited to continue celebrating the 25^th birthday of Strings & Things by re-launching an absolute classic, Cheestrings Pizza.

“Pizza shoppers are new to cheese snacks and 40% of shoppers have added the product to their baskets already.”