Weetabix Crispy Minis ad campaign for new look

Weetabix Crispy Minis’ new packaging will be seen across the nation’s television screens in the brand’s new 20 second connected TV asset. The campaign marks a £360k investment from the Weetabix Food Company in the popular breakfast cereal, which, along with connected TV throughout the month of November, will also see paid social and a strong influencer campaign running to further increase brand awareness.

Virginia Farbon, brand manager, Weetabix, said: “The new commercial investment in Weetabix Crispy Minis reflects the brand’s ongoing success. Weetabix Crispy Minis already proudly holds the second-highest RSV position in the Tasty Category, and sixth overall in cereal as a whole, with an impressive RSV of £28.7 million from just two SKUs.

“Our new campaign is designed to remind everyone of Weetabix Crisp Minis’ fantastic non-HFSS credentials and ensure families know that, when it comes to breakfast, there’s a healthier choice that not only offers great taste, but also eliminates the need for compromises on those hectic mornings!”