Talking Retail Grocery and product news for independent retailers
The variant is available in 3x15g bars, retailing at £1.49, and will “help retailers drive sales from shoppers looking for something a bit different on the confectionery fixture”.
The brand said its multi-pack range is growing almost 17%, ahead of the total adult multi-packs segment.
Sophia Geddes, brand executive for Fry’s at brand owner Mondelēz International, said: “We know that cherry is the sixth most popular flavour in sugar confectionery so there is a clear opportunity to bridge that gap into chocolate with a product like Fry’s Turkish Delight.
“The new limited-edition multipack comes off the back of our Turkish Delight Lemon flavour, launched in 2020, and is set to drive interest and sales in the confectionery category for retailers.”
