Andrex launches packaging made from 30% recycled plastic

By Liz Wells in Non-food 5th June 2020

Andrex is moving its most popular product, Andrex Classic Clean, to packaging that uses 30% recycled plastic made from post-consumer resin (PCR).

The new packs will begin to appear on all major retailers’ shelves from June 2020, a change that will remove 481 tonnes of virgin plastic over the next 12 months.

The move marks another step towards a wider ambition to reduce the brand’s usage of virgin plastic. Andrex is targeting to have at least 50% recycled plastic across all its packaging by 2023.

Ori Ben Shai, vice-president and managing director of Kimberly-Clark UK, said: “At Andrex, we are committed to improving the sustainability of our products and packaging. The launch of the new 30% recycled plastic packaging forms part of our wider ambition to leave a greener ‘pawprint’ on the planet.

“Beyond this, we aim to have at least 50% recycled plastic content in our packaging by 2023, and we will continue to look for more sustainable alternatives that reduce our environmental footprint, without compromising on the quality of our products that our customers know and love.”