Ritter Sport expands nut range with cashew variant and new pack design

A 100g Milk Chocolate Cashew variant joins the range, consisting of salted and roasted cashew nuts in milk chocolate (£1.50).

The brand said nut chocolate bars account for 22% of the total block chocolate market are growing at 17% year on year.

It said nut is the second largest flavour category in total chocolate confectionery, with sales of more than £117m and growing at 13% year on year.

The new pack design is running across the entire Nut Selection range and is rolling out this month, featuring a “natural and premium looking” matte foil, more visible ingredients, and a bigger logo.

Rebecca Cairney, Ritter Sport brand manager, said: “Our new look and improved Nut Selection range offers retailers a fantastic opportunity to drive growth in the nut chocolate category.

“As one of the fastest growing flavour segments in total block chocolate, retailers can meet consumer demand for all things nutty by stocking our complete range.

“And with the addition of our new milk cashew bar there is more choice than ever before.”