Talking Retail Grocery and product news for independent retailers
Thai Dragon Soy Sauce is packaged in a traditional glass bottle which is fully recyclable.
The launch is being supported by a consumer-facing website and a social media campaign titled #ridethedragon, which includes consumer competitions and online giveaways. The brand is also working with online social media influencers to reach its target audience.
Surya Foods managing director, Harry Dulai, said: “For those wanting to achieve the most authentic Thai flavours, this is great addition to the store cupboard.
“We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand.”
Thai Dragon Light Soy Sauce and Thai Dragon Dark Soy Sauce 150ml bottles have an EDLP of £1.
The range is available to independent retailers via Surya Foods online wholesale catalogue.
